Tianjin Airlines launches promotional activities via livestreaming. [Photo provided to chinadaily.com.cn]

The carrier has also introduced service upgrades — including integrated transfers that allow baggage to be checked through to final destinations — as well as pet-friendly cabin access and accompanied travel assistance.

Beyond air transport, the airline has expanded into aviation-tourism integration through co-branded travel products and cultural merchandise, while adopting a fully automated cabin-adjustment system to improve operational efficiency, the airline's marketing official said.