Performers stage a street show at the newly renovated and opened Luhe Duyun Alley in Tianjin on May 1. [Photo by Wei Jin/For China Daily]

During the five-day holiday, it launched an immersive night tour, unveiling a treasure hunt map connected with local folk museums to introduce traditional competitions, enriching the visitors' experience.

Renowned cultural and historical scholar Luo Shuwei, 87, who recently published a book on the street, emphasized that this 1-kilometer street serves as a bridge between Tianjin's past and future, as well as China's heritage. For example, it has seen a revival of both heritage landmarks and long-standing local enterprises, showcasing the street's role in keeping tradition and contemporary vitality alive.

The street is home to renowned brands like Yumeijing, a household name known for its children's skin cream. Since the production of the first 25-gram sachet in 1979, it has sold 4.6 billion to date, said Jiang Wei, president of Tianjin Yumeijing Group. In addition, the group delves into the core values of Chinese culture, emphasizing "integrity", "benevolence" and "diligence", she said.

"Yumeijing will actively explore the cultural essence of time-honored brands, integrating our corporate culture to showcase the vitality of Chinese traditional culture," she said.

Such efforts to embed cultural heritage into modern life mirror the broader revitalization taking place along the street. In this context, the street's administrative committee has set forth plans to strengthen links between the historic Drum Tower, built in 1493, and neighboring areas, and plans to develop them into a prominent tourist destination.

There will also be efforts to revitalize some nearby buildings, introducing a variety of cultural and tourism activities to deepen visitors' understanding on local customs in Tianjin.

yangcheng@chinadaily.com.cn