Growing demands

The students are expected to meet the growing demands of Morocco's e-commerce market, which has sustained an annual growth rate of more than 20 percent, he said.

The cultural exchanges facilitated by the Luban Workshop extend beyond technological expertise, fostering a deeper understanding of Chinese culture among participants.

Alemu, known by his Chinese name Tu Zegang, draws inspiration from the traditional Chinese term — wu yu ze gang, namely "without greedy ambition, people have true strength from heart".

His presentation on philosophy and figures such as Mozi, during the Warring States Period (475-221 BC) and the great inventor Lu Ban, resonated with Chinese educators and students.

Many Chinese experts hailed Alemu's presentation on Chinese culture and history.

Through initiatives like the Chinese Clothing Culture Month organized by the Tianjin College of Commerce, participants such as El Ouatiq Mohammed, who has the Chinese name Long Mude, have embraced Chinese traditions and symbols, such as the dragon, symbolizing luck, prosperity and bravery in Chinese culture.

"I understand that the Chinese hold long — the dragon — in high regard, as it symbolizes luck, prosperity and bravery. This is why the character long is incorporated into my Chinese name," he said, while previously many Westerners could not understand it and often mistook the Chinese dragon with the dragon in the West, which represents rudeness and evil in some fields.

These cultural exchanges not only enrich the educational experience but also strengthen the bonds between nations, promoting mutual understanding and appreciation.

yangcheng@chinadaily.com.cn